Influence of consumer affinity toward foreign countries on consumers' regulatory focuses
Year of publication: |
2022
|
---|---|
Authors: | Terasaki, Shinichiro ; Ishii, Hiroaki ; Isoda, Yuriko |
Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 34.2022, 3, p. 346-356
|
Subject: | construal level theory | consumer affinity | Consumer behavior | regulatory focus theory |
-
You are what you speak : influence of future time reference (FTR) in healthy menu promotion
Jeong, EunHa, (2023)
-
Nes, Erik Bertin, (2014)
-
Shi, Tiebing, (2021)
- More ...
-
Kim, Changju, (2022)
-
Effects of consumers’ construal levels on post-impulse purchase emotions
Togawa, Taku, (2019)
-
Park, Jaewoo, (2020)
- More ...