Influence of country image on country brand equity: application to higher education services
Year of publication: |
2016
|
---|---|
Authors: | Herrero-Crespo, Ángel ; San Martín Gutiérrez, Héctor ; Garcia-Salmones, Maria del Mar |
Published in: |
International Marketing Review. - Emerald Group Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 33.2016, 5, p. 691-714
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand equity | Education | Empirical study | Consumer behaviour | Country of origin | Internationalization |
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