Are consumers hesitant to purchase national brands manufactured in other countries?
Narissara Parkvithee; Mario J. Miranda
| Year of publication: |
2013
|
|---|---|
| Authors: | Parkvithee, Narissara ; Miranda, Mario J. |
| Published in: |
Journal of Asia Pacific business. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1059-9231, ZDB-ID 1305579-3. - Vol. 14.2013, 3, p. 244-264
|
| Subject: | country of origin | brand equity | apparel | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Bekleidung | Clothing | Markenführung | Brand management | Markenartikel | Brand | Ursprungsregeln | Rules of origin | Bekleidungsindustrie | Clothing industry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010127223