Influence of electronic word of mouth on purchase intention of fashion products in social networking websites
Year of publication: |
2017
|
---|---|
Authors: | Saleem, Anum ; Ellahi, Abida |
Published in: |
Pakistan journal of commerce and social sciences. - Lahore : [Verlag nicht ermittelbar], ISSN 2309-8619, ZDB-ID 2526678-0. - Vol. 11.2017, 2, p. 597-622
|
Subject: | electronic word of mouth | purchase intention | homophily | expertness | trustworthiness | informational influence | high fashion involvement | Facebook usage intensity | Virales Marketing | Viral marketing | Mode | Fashion | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Website | Soziales Netzwerk | Social network | Online-Handel | Online retailing | Online-Marketing | Internet marketing |
-
The role of trust and social presence in social commerce purchase intention
Hassan, Masoodul, (2018)
-
Role of electronic word of mouth on purchase intention
Aslam, Wajeeha, (2019)
-
EWOM effects on hotel booking intentions, attitudes, trust, and website perceptions
Ladhari, Riadh, (2015)
- More ...
-
Saleem, Anum, (2017)
-
Qureshi, Farwa, (2023)
-
Ellahi, Abida, (2023)
- More ...