Influence of electronic word of mouth on purchase intention of mobile phones through information quality : empirical evidence from Pakistan
Year of publication: |
2023
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Authors: | Majeed, Abdul ; Rahi, Samr ; Sair, Shrafat Ali ; Abdul Hafaz Ngah |
Published in: |
International journal of business information systems : IJBIS. - [Olney, Bucks.] : Inderscience Enterprises, ISSN 1746-0980, ZDB-ID 2436031-4. - Vol. 43.2023, 2, p. 164-185
|
Subject: | electronic word of mouth | e-WOM | positive valence | negative valence | initial brand trust | consumers’ purchase intention in smartphone brands | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Mobiltelefon | Mobile phone | Pakistan | Markenimage | Brand image | Vertrauen | Confidence |
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