Influence of End-of-Life Product Management (EOL-PM) on corporate reputation and market performance : a conceptual framework
Year of publication: |
2019
|
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Authors: | Ranjan, Pratyush ; Varshney, Sanjeev |
Published in: |
South Asian journal of management : SAJM. - Hyderabad : AMDISA, ISSN 0971-5428, ZDB-ID 2446149-0. - Vol. 26.2019, 2, p. 7-31
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Subject: | Corporate Reputation | End-of-Life Product Management | Market Performance | Product Stewardship | Social Capital | Stakeholder Theory | Firmenimage | Corporate reputation | Stakeholder | Sozialkapital | Social capital | Marketingmanagement | Marketing management | Produktlebenszyklus | Product life cycle | Corporate Social Responsibility | Corporate social responsibility | Produktmanagement | Product management | Unternehmenserfolg | Firm performance |
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