Influence of green self-identity, past environmental behaviour and income on Indian consumers' environmentally friendly behaviour
Year of publication: |
September 2015
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Authors: | Khare, Arpita |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 25.2015, 4, p. 379-395
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Subject: | green self-identity | green gauge for past environmental attitudes | green gauge for past environmentally friendly buying behaviour | demographics | India | Indien | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Öko-Marketing | Green marketing |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in chinesischer Sprache |
Other identifiers: | 10.1080/21639159.2015.1073423 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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