Influence of individual characteristics on whether and how much consumers engage in showrooming behavior
Year of publication: |
December 2018
|
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Authors: | Dahana, Wirawan Dony ; Shin, HeeJae ; Katsumata, Sotaro |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 18.2018, 4, p. 665-692
|
Subject: | Showrooming | E-commerce | Retailing | Zero-inflated | Poisson model | Moral Hazard | Moral hazard | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Verkaufspersonal | Salespeople | Frankreich | France | Online-Handel | Online retailing | Theorie | Theory |
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