Mobile-assisted showroomers : understanding their purchase journey and personalities
Year of publication: |
2021
|
---|---|
Authors: | Fiestas, Jorge Carlos ; Tuzovic, Sven |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 58.2021, p. 1-9
|
Subject: | Omnichannel | Mobile shopping | Showrooming | Frankreich | France | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Theorie | Theory | Verkaufspersonal | Salespeople | Moral Hazard | Moral hazard | Einzelhandel | Retail trade |
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