Influence of managerial practices on customer transaction profitability : an investigation into the Brazilian e-retailing arena
Year of publication: |
2008
|
---|---|
Authors: | Joia, Luiz Antonio ; Sanz, Paulo Sérgio da Silva |
Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 2.2008, 1, p. 1-15
|
Subject: | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Electronic Commerce | E-commerce | Brasilien | Brazil |
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