Influence of online word-of-mouth on domestic box office performance prior to film release
Sabine Stepanek
| Year of publication: |
2005
|
|---|---|
| Authors: | Stepanek, Sabine |
| Publisher: |
Wien : FHW |
| Subject: | Filmwirtschaft | Mund-zu-Mund-Werbung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | IX, 95 S. graph. Darst. 210 mm x 170 mm, 75 gr. |
|---|---|
| Series: | Schriftenreihe der FHWien-Studiengänge der WKW. - Wien : Facultas.wuv. - Vol. 35 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Universitätsschrift |
| Language: | English |
| Thesis: | Wien, FHWien-Studiengang Marketing & Sales der WKW, Diplomarbeit, 2004 |
| ISBN: | 3-902079-33-9 |
| Classification: | Marketing ; Betriebswirtschaft: Sonstiges |
| Source: |
Persistent link: https://www.econbiz.de/10004898580