Probleme und Umsetzungsmöglichkeiten der last mile strategy anhand des Sachertortenvertriebs
Year of publication: |
2003
|
---|---|
Authors: | Eglau, Markus ; Pachschwöll, Angelika ; Pock, Michaela ; Rüdinger, Verena ; Stepanek, Sabine |
Published in: |
Alternativer Handel ; Bd. 1. - Wien : FHW, ISBN 3-902079-10-X. - 2003
|
Subject: | Süßwarenindustrie | Confectionery industry | Vertriebsweg | Distribution channel | Österreich | Austria |
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