Influence of perceived environmental turbulence on market orientation of service firms in Tanzania
Diana Philemon Mwiru
| Year of publication: |
2017
|
|---|---|
| Authors: | Mwiru, Diana Philemon |
| Published in: |
Business management review : journal of the University of Dar es Salaam Business School. - Dar es Salaam : University of Dar es Salaam Business School, ISSN 2546-213X, ZDB-ID 2905796-6. - Vol. 20.2017, 2, p. 26-38
|
| Subject: | Market Orientation | Strategic Orientation | Perceived Environmental Turbulence | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Tansania | Tanzania | Unternehmenserfolg | Firm performance |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | hdl:11159/3281 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012051142