Influence of religiosity on the behavior of buying sports apparel : a study of the Muslim market segment in India
Year of publication: |
2019
|
---|---|
Authors: | Baber, Hasnan |
Published in: |
Organizations and markets in emerging economies. - Vilnius : Vilniaus Universiteto Leidykla, ISSN 2345-0037, ZDB-ID 2576493-7. - Vol. 10.2019, 2, p. 212-226
|
Subject: | Islam | religion | buying behavior | sports apparel | India | Indien | Religion | Konsumentenverhalten | Consumer behaviour | Bekleidung | Clothing | Sport | Sports | Sportmarketing | Sports marketing |
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