Influence of sales representative characteristics on customer purchase behaviour
Shalini Gautam, Sakshi Agarwal, Utkarsh Kumar
| Year of publication: |
2021
|
|---|---|
| Authors: | Gautam, Shalini ; Agarwal, Sakshi ; Kumar, Utkarsh |
| Published in: |
International journal of business and emerging markets : IJBEM. - Olney, Bucks : Inderscience Enterprises, ISSN 1753-6227, ZDB-ID 2453814-0. - Vol. 13.2021, 1, p. 89-106
|
| Subject: | sales representative | purchase behaviour | competence | ethical behaviour | low and high involvement products | Konsumentenverhalten | Consumer behaviour | Verkaufspersonal | Salespeople | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBEM.2021.112781 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012505514