Influence of social media influencer authenticity on their followers' perceptions of credibility and their positive word-of-mouth
Year of publication: |
2024
|
---|---|
Authors: | Wang, Edward Shih-Tse ; Weng, Yu-Jou |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 36.2024, 2, p. 356-373
|
Subject: | Authenticity | Credibility | Positive word-of-mouth | Social media influencers | Social Web | Social web | Virales Marketing | Viral marketing | Glaubwürdigkeit | Konsumentenverhalten | Consumer behaviour |
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