Influence of television advertising on adolescents in China : an urban-rural comparison
Kara Chan and Xiao Cai
| Year of publication: |
2009
|
|---|---|
| Authors: | Chan, Kara ; Cai, Xiao |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 10.2009, 2, p. 133-145
|
| Subject: | Jugendliche | Youth | Mediennutzung | Media usage | Fernsehwerbung | Television advertising | Konsumentenverhalten | Consumer behaviour | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003860012