Perceived value and customer loyalty in financial services
Juan Carlos Fandos Roig, Javier Sánchez García and Miguel Ángel Moliner Tena
| Year of publication: |
2009
|
|---|---|
| Authors: | Roig, Juan Carlos Fandos ; Sánchez-García, Javier ; Moliner Tena, Miguel Ángel |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 29.2009, 5/6, p. 775-789
|
| Subject: | Finanzdienstleistung | Financial services | Marketingmanagement | Marketing management | Kundenwert | Customer value |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003880578