Influence of user generated content in online shopping : impact of gender on purchase behaviour, trust, and intention to purchase
Year of publication: |
2017
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Authors: | Sethna, Beheruz N. ; Hazari, Sunil ; Bergiel, Blaise |
Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 8.2017, 4, p. 344-371
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Subject: | online shopping | user generated content | UGC | gender effects on purchase behaviour | trust | intention to purchase | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Vertrauen | Confidence | Geschlecht | Gender | Electronic Commerce | E-commerce | Social Web | Social web |
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