Hedonic and utilitarian use of user-generated content on online shopping websites
Year of publication: |
December 2017
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Authors: | Hazari, Sunil ; Bergiel, Blaise ; Sethna, Beheruz N. |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 23.2017, 6, p. 572-591
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Subject: | User-generated content | hedonic and utilitarian behavior | online shopping | social commerce | trust | purchase behavior | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Website | Utilitarismus | Utilitarianism | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Virales Marketing | Viral marketing | Hedonischer Preisindex | Hedonic price index |
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