The influence of the relational marketing paradigm on the governance structure of the novel channel format named social franchising : an explorative qualitative analyses of four social franchises from the UK
Year of publication: |
2012
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Authors: | Zafeiropoulou, Fiori A. ; Koufopoulos, Dimitrios N. |
Published in: |
International journal of social entrepreneurship and innovation : IJSEI. - Genève [u.a.] : Inderscience Enterprises, ISSN 2043-8257, ZDB-ID 2678624-2. - Vol. 1.2011/12, 4, p. 404-418
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Subject: | Sozialwirtschaft | Social economy | Franchising | Soziales Netzwerk | Social network | Beziehungsmarketing | Relationship marketing | Großbritannien | United Kingdom |
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