The influence of the relational marketing paradigm on the governance of the novel channel format named social franchising : an exploratory qualitative analysis of four social franchises from the UK
Year of publication: |
2014
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Authors: | Zafeiropoulou, Fiori A. ; Koufopoulos, Dimitrios |
Published in: |
Journal of developmental entrepreneurship : JDE ; a publication devoted to issues concerning microenterprise development. - Hackensack, NJ [u.a.] : World Scientific Publishing, ISSN 1084-9467, ZDB-ID 2038834-2. - Vol. 19.2014, 2, p. 1-14
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Subject: | Social entrepreneurship | relational marketing paradigm | social network theory | social franchising | relational embeddedness | Sozialwirtschaft | Social economy | Franchising | Soziales Netzwerk | Social network | Beziehungsmarketing | Relationship marketing | Großbritannien | United Kingdom |
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