Influence of social media marketing efforts, e-reputation and destination image on intention to visit among tourists : application of S-O-R model
Year of publication: |
2023
|
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Authors: | Baber, Ruturaj ; Baber, Prerana |
Published in: |
Journal of hospitality and tourism insights. - Bingley : Emerald, ISSN 2514-9806, ZDB-ID 2935216-2. - Vol. 6.2023, 5, p. 2298-2316
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Subject: | Destination image | E-reputation | Social media marketing efforts | Stimulus-organism-response theory | Tourism | Online-Marketing | Internet marketing | Tourismus | Urlaubsverhalten | Holiday behaviour | Tourismusmarketing | Tourism marketing | Markenimage | Brand image | Destinationsmanagement | Destination management | Social Web | Social web |
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