Influence via comparison-driven self-evaluation and restoration : the case of the low-status influencer
Edith Shalev; Vicki G. Morwitz
| Year of publication: |
2014
|
|---|---|
| Authors: | Shalev, Edith ; Morwitz, Vicki G. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 41.2014/15, Suppl., p. 31-47
|
| Subject: | Sozialer Status | Social status | Kaufentscheidung | Purchase decision | Persönlichkeitspsychologie | Personality psychology | USA | United States |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010383379