Influencer advertising : facilitating poor-fitting influencer posts
Matthew A. Hawkins and Fathima Z. Saleem
| Year of publication: |
2024
|
|---|---|
| Authors: | Hawkins, Matthew A. ; Saleem, Fathima Z. |
| Published in: |
Management decision. - Bingley : Emerald, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 62.2024, 1, p. 200-218
|
| Subject: | Influencer-brand fit | Social media influencer | Social media marketing | Sponsorship | Trust | Online-Marketing | Internet marketing | Social Web | Social web | Influencer | Sponsoring | Vertrauen | Confidence | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MD-02-2023-0261 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014465689