Influencer celebrification : how social media influencers acquire celebrity capital
Year of publication: |
2021
|
---|---|
Authors: | Brooks, Gillian ; Drenten, Jenna ; Piskorski, MikoĊaj Jan |
Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 50.2021, 5, p. 528-547
|
Subject: | Werbung | Advertising | Celebrity-Werbung | Celebrity endorsement | Influencer |
-
Ono, Makoto, (2024)
-
Effect of celebrity endorsement in advertising activities by product type
Karasiewicz, Grzegorz, (2014)
-
Um, Nam-Hyun, (2016)
- More ...
-
Hughes, Christian, (2019)
-
The Impact of C4 Privatisation on UK Independent Production
Barwise, Patrick, (2016)
-
Real-time brand reputation tracking using social media
Rust, Roland T., (2021)
- More ...