Influencer marketing : who really influences your customers?

1. Marketing is broken -- 2. What's wrong with traditional marketing today? -- 3. How buyers buy -- 4. Decision-maker ecosystems -- 5. How influence works -- 6. Who are your influencers? -- 7. Identifying and ranking influencers -- 8. Who should evaluate the influencers in your market? -- 9. Marketing to influencers -- 10. Good, bad and ugly influencers -- 11. Marketing through influencers -- 12. Marketing with influencers -- 13. Evaluating influencer marketing -- 14. Influencer marketing and word of mouth -- 15. Social media : the new influence enablers -- 16. Influencing through social media -- 17. Influencing consumers -- 18. Influencers in consumer markets -- 19. How to structure influencer marketing in your organisation -- 20. Making influencer marketing work for your company -- 21. The future of influencer marketing.