Influencer marketing : who really influences your customers?
by Duncan Brown and Nick Hayes
| Year of publication: |
2008
|
|---|---|
| Authors: | Brown, Duncan |
| Other Persons: | Hayes, Nick (contributor) |
| Publisher: |
Amsterdam : Elsevier/Butterworth-Heinemann |
| Subject: | Marketingmanagement | Marketing management | Zielgruppe | Target group | Bestellung | Order | Lieferantenmanagement | Supplier relationship management | Marketing | Verbraucherverhalten | Beeinflussung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 235 S. graph. Darst. 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index. - Formerly CIP |
| ISBN: | 978-0-7506-8600-6 ; 0-7506-8600-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003534826