Influencer review effect on customer purchase intention : an extension of TAM
Ruhi Sethi, Deepa Kapoor
| Year of publication: |
2021
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|---|---|
| Authors: | Sethi, Ruhi ; Kapoor, Deepa |
| Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 17.2021, 1, p. 1-15
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| Subject: | Blog | Brand Awareness | Customer Attitude | Perceived Trust | Perceived Usefulness | Purchase Intention | Reputation | Reviews | Sponsorship Disclosure | Technology Acceptance Model | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Datenschutz | Data protection | Vertrauen | Confidence | Sponsoring | Sponsorship | Kundenzufriedenheit | Customer satisfaction | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Strukturgleichungsmodell | Structural equation model | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/IJEBR.2021010101 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012501775