Influencers' intimate self-disclosure and its impact on consumers' self-brand connections : scale development, validation, and application
Year of publication: |
2022
|
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Authors: | Leite, Fernanda Polli ; Baptista, Paulo de Paula |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 16.2022, 3, p. 420-437
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Subject: | Influencer marketing | Intimate self-disclosure | Parasocial relationships | Self-brand connections | Social media influencers | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Persönlichkeitspsychologie | Personality psychology |
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