Trust and commitment within a virtual brand community : the mediating role of brand relationship quality
Year of publication: |
December 2018
|
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Authors: | Akrout, Houcine ; Nagy, Gábor |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 55.2018, 8, p. 939-955
|
Subject: | Trust | Commitment | Brand fan pages | Facebook | Brand relationship quality | Word-of-mouth | Hedonic benefits | Economic benefits | Virtual brand community | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Markenimage | Brand image | Virales Marketing | Viral marketing | Markenartikel | Brand | Online-Marketing | Internet marketing |
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