Consumers' intention to donate to two children’s charity brands : a comparison of Barnardo’s and BBC Children in Need
Year of publication: |
2015
|
---|---|
Authors: | Michaelidou, Nina ; Micevski, Milena ; Siamagka, Nikoletta Theofania |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 24.2015, 2, p. 134-146
|
Subject: | Brand image | Intention to donate | Past behaviour | Typicality | Kinder | Children | Markenimage | Fundraising | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Großbritannien | United Kingdom | Zielgruppe | Target group | Altruismus | Altruism |
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