Influencing the influencers through co-creation : approaches to successful brand strategies
Poornima Nair, Sunita Kumar
| Year of publication: |
2024
|
|---|---|
| Authors: | Nair, Poornima ; Kumar, Sunita |
| Published in: |
Using influencer marketing as a digital business strategy. - Hershey, PA : IGI Global, ISBN 979-8-3693-0551-5. - 2024, p. 129-146
|
| Subject: | Marketingmanagement | Marketing management | Markenführung | Brand management | Influencer | Erfolgsfaktor | Success factor |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/979-8-3693-0551-5.ch006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014462487