The rise of new age social media influencers and their impact on the consumers' reaction and purchase intention
Sunita Kumar, Poornima Nair and A. Sridharan
| Year of publication: |
2024
|
|---|---|
| Authors: | Kumar, Sunita ; Nair, Poornima ; Sridharan, A. |
| Published in: |
International journal of business and emerging markets : IJBEM. - Olney, Bucks : Inderscience Enterprises, ISSN 1753-6227, ZDB-ID 2453814-0. - Vol. 16.2024, 1, p. 89-106
|
| Subject: | consumer perception | corporate credibility | endorser credibility | influencer marketing | millennials | purchase intention | social media | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Influencer | Glaubwürdigkeit | Credibility | Online-Marketing | Internet marketing | Kaufentscheidung | Purchase decision | Marketingmanagement | Marketing management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBEM.2024.135102 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015057317