Influential factors of brand extension among university students : case for Pakistan
Orangzab, Muhammad Sajjad, Muhammad Umair Zulfiqar, Muhammad Irfan Chani, Bilal Tariq, Rai Imtiaz Hussain
| Year of publication: |
2021
|
|---|---|
| Authors: | Orangzab ; Sajjad, Muhammad ; Zulfiqar, Muhammad Umair ; Chani, Muhammad Irfan ; Tariq, Bilal ; Hussain, Rai Imtiaz |
| Published in: |
Marketing i menedžment innovacij : m&mi. - Sumy : [Verlag nicht ermittelbar], ISSN 2227-6718, ZDB-ID 2647971-0. - 2021, 2, p. 278-292
|
| Subject: | brand extension | innovativeness | brand variety | brand uniqueness | structural equation modeling | factors of brand extension | young consumers | Markenführung | Brand management | Markentransfer | Brand extension | Konsumentenverhalten | Consumer behaviour | Pakistan | Studierende | Students | Jugendliche | Youth | Strukturgleichungsmodell | Structural equation model |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.21272/mmi.2021.2-23 [DOI] hdl:11159/6850 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013161918