Infonomics : How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage
Year of publication: |
2017 ; First edition.
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Authors: | Laney, Douglas B. |
Publisher: |
London : Taylor and Francis, |
Subject: | Management-Informationssystem | Management information system | IT-gestütztes Marketing | Computer-assisted marketing | Informationswert | Information value | Wettbewerbsvorteil | Competitive advantage | Business Intelligence | Informationstechnik |
Extent: | 1 online resource (xxii, 322 pages) |
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Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-1-315-10865-0 ; 978-1-351-61068-1 ; 978-1-138-09038-5 |
Other identifiers: | 10.4324/9781315108650 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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