Marketing Intelligence : Wissen als Entscheidungsgrundlage im Marketing
von Julika Göb
| Year of publication: |
2010 ; 1. Aufl.
|
|---|---|
| Authors: | Göb, Julika |
| Publisher: |
Wiesbaden : Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden |
| Subject: | IT-gestütztes Marketing | Computer-assisted marketing | Wissensmanagement | Knowledge management | Management-Informationssystem | Management information system | Marketing | Business Intelligence |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | Online-Ressource v.: digital |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | German |
| Thesis: | Zugl.: Bamberg, Univ., Diss. 2009 |
| Notes: | Literaturverz. S. 245-285 |
| ISBN: | 978-3-8349-8660-3 ; 978-3-8349-2184-0 |
| Other identifiers: | 10.1007/978-3-8349-8660-3 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013515922