Information accessed or information available? : the impact on consumer preferences inferred at a durable product e-commerce website
Year of publication: |
2015
|
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Authors: | Currim, Imran S. ; Mintz, Ofer ; Siddarth, S. |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 29.2015, p. 11-25
|
Subject: | Multi-attribute models | Consumer choice | Revealed preferences | Electronic commerce | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Website | Offenbarte Präferenzen | Präferenztheorie | Theory of preferences | Online-Handel | Online retailing |
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