Information processing pattern and propensity to buy : an investigation of online point-of-purchase behavior
Year of publication: |
2013
|
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Authors: | Mintz, Ofer ; Currim, Imran S. ; Jeljazkov, Ivan G. |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 32.2013, 5, p. 716-732
|
Subject: | information processing | discrete choice | Markov chain Monte Carlo (MCMC) | digital strategy | Monte-Carlo-Simulation | Monte Carlo simulation | Markov-Kette | Markov chain | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Diskrete Entscheidung | Discrete choice |
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