Information and communication technology : a tool for increasing marketing efficiency
Year of publication: |
2015
|
---|---|
Authors: | Tewari, Sumant Kumar ; Misra, Madhvendra |
Published in: |
International journal of information technology and management : IJITM. - Genève : Inderscience Enterprises, ISSN 1461-4111, ZDB-ID 2262721-2. - Vol. 14.2015, 2/3, p. 215-231
|
Subject: | ICT | marketing efficiency | operational leadership | SEM | Informationstechnik | Information technology | Effizienzmarkthypothese | Efficient market hypothesis |
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