Marketing efficiency : a construct to evaluate strategic ICT adoption
Year of publication: |
2013
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Authors: | Tewari, Sumant Kumar ; Misra, Madhvendra |
Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 6.2013, 6, p. 735-749
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Subject: | marketing efficiency | information and communication technology | ICT | structural equation modelling | interdisciplinary research | Informationstechnik | Information technology | Kommunikation | Communication | Interdisziplinäre Forschung | Interdisciplinary research |
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