Information and communication technology in retailing : a cross-industry comparison
Irene Gil-Saura; Gloria Berenguer-Contrí; María-Eugenia Ruiz-Molina
| Year of publication: |
2009
|
|---|---|
| Authors: | Gil Saura, Irene ; Berenguer Contrí, Gloria ; Ruiz-Molina, María-Eugenia |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 16.2009, 3, p. 232-238
|
| Subject: | Einzelhandel | Retail trade | Betriebliches Informationssystem | Business intelligence system | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Varianzanalyse | Analysis of variance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003852544