Information and technology management (ITM) : competitive advantage through customer relationship ; the case of an automobile dealership
Marjorie Luísa Biehl; Brandon Link; Adolfo Alberto Vanti; Gustavo Schneider
| Year of publication: |
2011
|
|---|---|
| Authors: | Biehl, Marjorie Luísa ; Link, Brandon ; Vanti, Adolfo Alberto ; Schneider, Gustavo |
| Published in: |
E-business managerial aspects, solutions and case studies. - Hershey, Pa. [u.a.] : Business Science Reference, ISBN 978-1-60960-463-9. - 2011, p. 222-234
|
| Subject: | Informationsmanagement | Information management | Innovationsmanagement | Innovation management | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Kfz-Gewerbe | Automotive services industry | Brasilien | Brazil |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009158245