Information communication technology and the marketing of airline services in Malaysia : a survey of market participants in the airline industry
Year of publication: |
2008
|
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Authors: | Oyewole, Philemon ; Sankaran, Muthulakshmi ; Choudhury, Pravat |
Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 29.2007/08, 4, p. 85-103
|
Subject: | Fluggesellschaft | Airline | Reisevermittler | Travel agency | IT-gestütztes Marketing | Computer-assisted marketing | Website | Kundenzufriedenheit | Customer satisfaction | Malaysia |
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