Information control for creator brand management in subscription-based crowdfunding
Year of publication: |
2022
|
---|---|
Authors: | Lin, Yu-Kai ; Rai, Arun ; Yang, Yukun |
Published in: |
Information systems research : ISR. - Linthicum, Md. : INFORMS, ISSN 1526-5536, ZDB-ID 2027203-0. - Vol. 33.2022, 3, p. 846-866
|
Subject: | brand management | fan engagement | information control | subscription-based crowdfunding | Markenführung | Brand management | Crowdfunding | Beziehungsmarketing | Relationship marketing |
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