Information diffusion and new product consumption : a bass model application to tourism facility management
Year of publication: |
2009
|
---|---|
Authors: | Hsiao, James Po-hsun ; Jaw, Chyi ; Huan, Tzung-cheng |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 62.2009, 7, p. 690-697
|
Subject: | Informationsverbreitung | Information dissemination | Werbewirkung | Advertising effects | Großveranstaltung | Big event | Tourismus | Tourism | Taiwan |
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