Information marketing
Year of publication: |
2006 ; 2. ed.
|
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Authors: | Rowley, Jennifer E. |
Publisher: |
Aldershot [u.a.] : Ashgate |
Subject: | Informationsvermittlung | Informationswirtschaft | Information services | Marketing | Information und Dokumentation | Bibliothek |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
Extent: | XVI, 228 S. : graph. Darst. |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Previous ed.: 2001 |
ISBN: | 0-7546-4413-8 |
Classification: | Marketing ; Bibliothekswesen, Dokumentationswesen: Allgemeines ; Informationssysteme ; Informationsmanagement |
Source: |
-
Grundlagen der Informationswissenschaft
Kuhlen, Rainer, (2023)
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Kuhlen, Rainer, (2014)
-
(1997)
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E-business : principles and practice
Rowley, Jennifer, (2002)
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Rowley, Jennifer, (1980)
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Guilty by association : image "spill-over" in corporate co-branding
Kahuni, Abel Tasiyana, (2009)
- More ...