Information personalization in a two-dimensional product differentiation model
Year of publication: |
2009
|
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Authors: | Wattal, Sunil ; Telang, Rahul ; Mukhopadhyay, Tridas |
Published in: |
Journal of management information systems : JMIS. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0742-1222, ZDB-ID 883127-0. - Vol. 26.2009/10, 2, p. 69-95
|
Subject: | Mass Customization | Mass customization | Produktdifferenzierung | Product differentiation | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour | Informationsversorgung | Information provision | Spieltheorie | Game theory |
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