What's in a "name"? : impact of use of customer information in e-mail advertisements
Year of publication: |
2012
|
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Authors: | Wattal, Sunil ; Telang, Rahul ; Mukhopadhyay, Tridas ; Boatwright, Peter |
Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 23.2012, 3/1/2, p. 679-697
|
Subject: | Direktmarketing | Direct marketing | E-Mail | E-mail | Personalisierung | Personalization | Datenschutz | Data protection | Bayes-Statistik | Bayesian inference |
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