Information processing of advertising among young people : the elaboration likelihood model as applied to youth
Year of publication: |
2007
|
---|---|
Authors: | Te'eni-Harari, Tali ; Lampert, Shlomo I. ; Lehman-Wilzig, Sam |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 47.2007, 3, p. 326-340
|
Subject: | Werbung | Advertising | Werbewirkung | Advertising effects | Jugendliche | Youth | Konsumentenverhalten | Consumer behaviour |
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